Never worry about choosing the wrong shade again with blk’s color-adapt makeup, now expanded as a full collection—featuring the iconic favorites, Color Adapt Lip and Cheek Oil, Color Stick, and Moisture Balm (now in fresh packaging), plus three new must-haves! Our unique formula reacts to skin’s pH to deliver natural-looking color that’s 100% you. No nasty stuff here, too—each product is formulated without any harmful ingredients, so you can enjoy custom beauty at its best Score a customized flush on your lips and cheeks with our best-selling formula—now ready to deliver extra drama with a color boost! The lightweight, non-sticky oil magically adapts to your skin and lip color to deliver a natural tint, while the built-in colorant amplifies the shade with warm, sunkissed hue. It’s comfortably hydrating, too, and leaves a healthy, dewy finish. Benefits: Unique color-adapting formula reacts to skin’s natural pH to give you a custom flush Added colorant amplifies the shade to give it a warm, sunkissed hue Ultra-light oil formula absorbs quickly—no stickiness or heaviness Doubles as a hydrating treatment for the lips and cheeks Perfect for all skin tones Can be worn on bare skin or lips, or on top of lipstick or blush In real life: Feels like a dry oil Fragrance-free Makes skin and lips look naturally sunkissed and dewy Makes skin and lips feel soft, hydrated, and non-greasy How to use: Apply directly on cheeks or on lips and blend with your fingers. You can wear it alone or layer over makeup.